Cale Hall and Travis Sawyer knew exactly what kind of business they wanted to start back in 2004. Creative Approach is a printing company that that caters to Savannah College of Art and Design students, local businesses and other professionals. However, the duo wanted to be a niche organization that kept quality service a mainstay.
“We wanted to offer high quality digital printing with the help and advice of a trained staff,” Hall told the Savannah Morning News. “But we wanted it to be more than that – we wanted it to be a print shop that was fast, efficient and convenient.”
But when Creative Approach first opened, SCAD had just started its summer break. Hall and Sawyer were not deterred, and fell back onto a coffee shop concept, offering customers food and beverages, in addition to printing needs. When students returned, the store turned into a 24/7 shop.
Hall explained that even though their shop was smaller, it was easier for them to remain competitive by offering comparable prices and finishing jobs faster. Same-day service became a staple simply because there was no room for overnight storage.
Eventually, Creative Approach moved into a larger, 1,500-square-foot location to continuously meet customer needs.
Offer quality finishing tools to keep customers happy
The same way that Hall and Sawyer found a way to keep customers happy by staying open 24/7 and offering same-day service, other printing companies can do the same. With physical product still a useful tool in today’s business world, organizations would be wise to ensure that customers have all necessary tools to keep their pages unique and professional.