As the digital world grows stronger each day, printing and publishing companies that rely on the strength of physical product are working to keep pace. Sometimes, forging strategic partnerships is a smart way to keep businesses thriving in competitive industries.

For example, Memphis-based Toof Commercial Printing recently acquired American Digital. Rick Smith, CEO of Toof, told The Commercial Appeal that the move will help his company increase its offerings in areas such as digital and offset printing, direct mail, wide format printing and e-commerce.

Smith added that the partnership will be beneficial in reaching a wider customer base. He believes the deal has “synergy,” and the two different consumer groups will complement one another well.

Consumers value quality of finished product

When friends and family members of a deceased individual are planning a funeral, worrying about the details of printing services are usually not at the forefront of their minds. That is the general mindset of The Funeral Program Site, a creator of funeral-related printable and downloadable templates.

According to a company press release, the organization recently purchased a new print facility located in El Sobrante, California, to hold the business’ current printing equipment used for customer orders.

CEO Carole Galassi said in the statement that the new location and facility is larger, which will be beneficial in terms of the organization better meet the needs of each customer.

“We are familiar with every fold, layout and format in regards to all our templates so our families can be confident that the end product will be professional and beautiful in presentation,” Galassi said.

Regardless of the specific prints or pamphlets that a company creates for consumers, ensuring that the finishing touches create a durable product is important. Investing in quality lamination equipment can provide an extra layer of professionalism. Additionally, paper folding machines assist in making sharp edges that keep pages looking polished.