by psbind | Nov 30, 2012 | Event collateral
Two is better than one. It’s a common phrase, often used in the business world, when people are told that “two heads are better than one.” The same is true, though, when it comes to separate companies. Often, a partnership or merger can help each...
by psbind | Nov 29, 2012 | Document Finishing
It’s important to find a way to stand out in the business world. Customers need to remember a company or brand, knowing how it’s different from other competitors. Without a unique edge, an organization can become lost among the crowd. As this blog has...
by psbind | Nov 28, 2012 | Event collateral
With so many Americans carrying around smartphones, giving them the option to check email 24/7 and shoot out mass text messages to friends and family, the art of letter writing can easily be forgotten. However, one Atlanta radio show is determined to keep direct mail...
by psbind | Nov 27, 2012 | Document Finishing
While a popular Christmas gift this year is likely to be the newest tablet or e-reader, many companies are still finding that customers appreciate reading physical copies of books and magazines. This blog has previously discussed the positive impact that direct mail...
by psbind | Nov 26, 2012 | Benefits of physical materials in the digital world
In an age ripe with internet advertising and smartphone applications designed to make the online shopping experience easier, it’s rare that a business steers away from those trends. However, Victoria’s Secret finds that using a print-centered approach,...
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