While the printing industry has been struggling to remain competitive in an increasingly digital world, research has continually proven that there is still a need for physical product. A good way for businesses to reach as many customers as possible is to create a combination of both mediums. By educating younger generations on this tactic, it will ensure that an appreciation for print can continue into the future.

That’s precisely what Heather Ashe hopes to do, as she will represent the United States in the Print Media Technology competition during the biennial WorldSkills Competition. Held in Germany, the 42nd annual event will take place July 2 to 7 of next year.

“I was thrilled to be selected for the WorldSkills team. I am glad to have made my instructor and my parents proud, and wish to also make my country proud,” the Clemson University said in a SkillsUSA press release. “I have been passionate about graphics since I was a sophomore in highschool, and I am super excited to be able to take that passion to the world level.”

Ashe won the right to compete by winning the high school bronze medal in the Graphic Communications competition during the SkillsUSA Championships in June 2010, and the SkillsUSA Championships college/postsecondary silver medal in June 2012.

Using laminating machines to teach sustainability

Even if schools don’t compete in events like the SkillsUSA Championships, they can still ensure that students learn about the benefits of printing and can carry it forward. When students understand the benefits of print and its related industries, they will better be able to ensure its future.

For example, laminating equipment can offer durability for important images and documents. This will help cut down on overprinting and keep organizations sustainability levels high. Additionally, laminating sheets will protect advertising campaigns that are sent through the mail system.