While tablets and e-readers might be popular presents this holiday season, the allure of paper should not be forgotten. Many companies can still find great benefits by using tactics like direct mail marketing campaigns for reaching out to customers.
With that in mind, investing in equipment designed to improve physical product would be well-advised. For example, laminating sheets provide an extra layer of protection, ensuring that documents can withstand the mailing system. Additionally, binding equipment and supplies can create durable booklets that businesses need for presentations.
‘Mobile’ bookstore finds life with new owner
Former student Tom Lyons attended Boston University’s Metropolitan College in the 1970s, and told Bostonia, BU’s alumni magazine, that he was a consistent visitor to libraries, for both homework and reading outside of class. When he saw last year that the New England Mobile Book Fair (NEMBF) was for sale, he knew what needed to happen.
“It had been on the market for nine months and hadn’t sold and that concerned me,” Lyons told the source. “This place was an institution and many of the other independent bookstores in the area had disappeared. I felt that it needed to be saved.”
While neither mobile or a book fair anymore – the namesake has remained 50 years after the original owner sold books out of her car – the NEMBF has nearly one million pieces of fiction and non-fiction within its walls.
Lyons explained that even though he knew nothing about selling books, he had a fairly good idea of what it takes to run a business. The former insurance executive said one of the keys is looking at the bottom line – he has to buy books more carefully.
Furthermore, Lyons said he’s not too nervous about people losing interest in books. He pointed out numbers released by The American Booksellers Association, which said that it had a 7 percent growth in 2010 and 100 new members in the first half of 2011.