When Apple released its iPad mini a few weeks ago, it was further proof of the world’s obsession with technology. Individuals are relying more and more on devices that can serve as an outlet for email, music and a book. However, printed material is far from being forgotten, and in some cases, it is being valued even higher.
As reported by a recent Huffington Post article, booksellers, publishers and readers are beginning to approach books in a different way. According to the source, books exist in a way that a memory chip does not. Browsing for something in a bookstore is simply a different experience than making one click on a screen.
Publishers are investing in more elaborate print editions as well. For example, Taschen makes luscious art books that can cost thousands of dollars, as they are often works of art themselves. Additionally, some stories are being augmented by physical and sensory content, such as American publisher Umbrage. The company depicted tales of Colombian violence by having the pages printed on the press of a legendary newspaper bombed by drug baron Pablo Escobar.
“We think it’s the right time, in terms of how we read, how books are being made, how books are being thought of, to be publishing visually-rich books that also tell wonderful stories,” Anna Gerber and Britt Iversen, publishers of Visual Editions, said in an interview with website The Experts Agree.
Binding supplies offer innovative strategy for companies
While not all companies will be able to take such elaborate initiatives in printing material, using quality binding equipment and supplies can still keep a business ahead of the competition. Physical material is memorable, and as such, it’s important to create a professional booklet that can be handed out at events or sent through the mail.