While technology evolves at an exponential rate, it’s crucial for businesses of all kinds to pay attention to the changes and find a way to incorporate it into everyday workings. The printing world is no different, which is why Knox Robinson Publishing made a deal with Bookmasters Inc. to increase its publishing range.
Company founder Dana Celeste Robinson said in a company press release that incorporating the latest technology into the old publishing model was important to them in order to continue to move forward as a business.
“The team at Bookmasters has been very enthusiastic about our fiction lists and the book trailers, podcasts, multi platform phone and tablet app and historical mini-documentaries that we produce to accompany our titles,” Robinson said in the release. “We wanted a distributor that would encourage our innovative publishing ideas, and Bookmasters is forward-thinking in its approach to publishing.”
This blog has previously mentioned the importance of printing companies finding better ways to efficiently use employees’ time and skills. Along those same lines, a quality laminating machine will allow businesses to protect important documents and images in a timely fashion.
David McGinnis, owner of Think Printing, took the idea of innovation to heart by ensuring that his company only invested in products that would keep volume high and business steady. During the recession, he said it was especially important to wait for the right item to help push the organization forward.
That’s why McGinnis carefully waited for and chose the perfect printer. Now, he said in a company press release that Think Printing has improved quality control and turn time.
Businesses that also want to remain in-house, but continue to push the company forward, would be wise to invest in products like paper folding machines. That way, pamphlets with uniform folds can be created in mass quantities. It will provide the item for customers, while also paying off for the company.