In order for businesses to continue to thrive, it is important for them to be willing to make adjustments over time and ensure that they are continuously able to cater to the changing needs of their customers.
For example, signs that are placed in the windows of supermarkets, clothing stores or other retail chains often suffer from the problem of light shining through, revealing the print from the other side. This can cause confusion and unreadable lettering, as the reverse print can interfere with consumers trying to read the banner or sign.
As such, new types of “block-out” or “stop-light” papers are being used, as the 100 percent opaque pages are ideal for window signage.
Mark Rowell, president of Mammoth Media, a digital print house in Pembroke, Massachusetts, compared the process to being able to see through cards in a game of poker – it’s necessary to keep the other side hidden. It’s critical for the right material to be used in order for a business to find success and to keep customers satisfied at the same time.
Another example of adjusting to customer needs is that of Julie Warnock, founder of the family-run business Bath Petals, when she ensured that her beauty product business stayed innovative by adding a beauty truck. According to an Entrepreneur article, Bath Petals products are sold in 30 Whole Foods markets across the country, but the Los Angeles-traveling truck is the only one offering all 116 items.
Another way businesses and organizations can stay creative is by investing in proper binding equipment and supplies, which will prevent customers from the hassle of dealing with staples or paper clips and give any gathered materials a polished and professional look.
In addition, printed tabs can assist in labeling and keep filed documents legible and easily accessible. In an increasingly digital age, customers have come to rely on convenience and easy access to materials, which the right organizational tools can assist with.