The printing and publishing industry has been making major adjustments as more readers are becoming dependent on digital technologies. With a recent announcement though about mail delivery, more preparations might need to be made to ensure efficiency and profitability.
Earlier this month, the United States Postal Service (USPS) announced that it will suspend Saturday mail services in order to save money. The organization has been struggling with funds for some time, and it is believed that this schedule change will save $2 billion annually. Last year, the USPS suffered a $15.9 billion loss.
Ali Zelenko, a spokeswoman for Time, said in a statement that the magazine “has been anticipating this possibility for a while” and the organization is making plans to continue timely deliveries to its readers.
Steven Kotok, CEO of the magazine The Week, told The New York Times that he would simply readjust the magazine’s publishing schedule. Currently, The Week is printed on Wednesdays so subscribers receive it by Friday with Saturday set as the fail safe.
“We will move The Week’s close time either a day earlier or a couple of days later to ensure the magazine our readers receive is just as timely after the change as it is now,” Kotok said. “We will make that decision based on what works best for The Week’s readers, who pay a premium price to receive their magazine each week.”
Along with making necessary schedule adjustments to continuously provide readers with quality service, it’s also important to create professional pieces to read. Investing in laminating machines can help publishers protect their printed pages, ensuring that readers receive put-together pieces of mail.
Additionally, binding equipment and supplies can help booklets or pamphlets stay together. Even if mail services only run five days a week, it is still a good way to reach out to customers and printing companies must ensure that a professional product is created every time.
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