This blog has previously discussed the importance of exhibits for the printing and publishing industry, as they offer ideal opportunities for companies to meet with vendors, learn about the latest innovations and even try new products. In a business sector that is struggling to remain competitive in an ever-evolving digital world, these events are crucial for organizations to keep themselves ahead.

PRINT 13 will be held September 8 to 12 of this year in Chicago’s McCormick Place. The Graphic Arts Show Company (GASC) partnered with the International Sign Association (ISA) to sponsor the event, ensuring that attendees learn the latest trends for sign, display, and large photo imaging segments of the graphic communications industry, according to a GASC press release.

GASC President Ralph Nappi explained┬áthat “one size does not fit all,” and that the partnership is designed to offer those attending the events an array of educational opportunities for display, sign and photo imaging print output of all sizes.

“This alliance will enhance the learning opportunities at PRINT 13, allowing attendees access to new applications and technologies while strengthening their networks,” David Murphy, director of marketing for Americas Graphics Solutions Business at HP said in the press release. “HP Graphics Solutions Business customers realize the value digital printing offers in a broad range of market segments, and we are excited to see ISA and GASC/NPES partner to offer a multi-segment venue.”

When companies take the time to learn the latest trends for printing, to keep their business ahead, it is also important to put the same care into the finishing stages for physical product. Investing in laminating machines and professional binding equipment and supplies can ensure that items are durable and held together in a polished fashion.