One of the major arguments against the printing industry is that it’s not environmentally-friendly. Magazines and newspapers are pushing digital editions to save money on paper and individuals claim it’s more convenient to carry around an e-reader than multiple books. However, when the necessary steps are taken, print can still be a viable option to stay cost-effective and friendly to the environment.

For example, when companies use laminating machines, important posters, documents or images can be protected and made to withstand multiple handlings. Less copies will need to be made as one piece of paper can last longer. Additionally, using quality binding equipment and supplies will securely hold pieces together, better than a single paper clip. Pages are less likely to slip out and be lost – causing a business to reprint the missing papers.

There are other ways to stay environmentally conscious, and EU Services, a Maryland-based direct mail printer and services provider, is proof of that. The company recently joined Green-e Marketplace after purchasing enough certified renewable energy certificates from U.S.-based generation. It then met 100 percent of the total annual electricity needs for its printing facility and headquarters, according to a Green-e Marketplace press release.

“Printing and direct mail production is energy intensive, and we commend EU Services for mitigating the impact of their electricity,” Orrin Cook, manager of Green-e Marketplace, said in the press release. “It will serve as an example to businesses across the country that want to set themselves apart as environmental leaders.”

In order to keep its environmental footprint small, EU services offers customers recycled, chlorine-free paper and soy or vegetable oil lithographic inks. Additionally, it made a significant investment in energy-saving lighting systems, and installed a cool roof.

Overall, there are several ways for the printing industry to ensure that it stays eco-friendly and continues to prove its necessity in increasingly digital times.