Margie Dana of Print Buyers International conducted a survey in December 2012 that was designed to outline notable print buying trends, according to a company press release. Titled “View from 30,000 Feet: Key Trends & Sourcing Practices,” a total of 162 print buying professionals were interviewed.
According to the findings, 60 percent of respondents said that color management is “extremely important” but 61 percent reported that they do not select printers based on certification in color management.
“Uncovering and identifying current trends among print buyers has always been a major goal of mine,” Dana said in the press release. “I think some of the results will surprise printers. I want to conduct more surveys this year. Information about critical sourcing trends gets more important as the industry evolves.”
Timothy Freeman, president of Printing Industries Alliance, commented on the findings and told Print Buyers International that the report is a great source of data for the industry. With the printing and publishing sector continuing to evolve, it’s crucial for companies to change along with customers’ needs. Gathering such concrete and actionable information can be an immense help in creating and utilizing quality sales and marketing efforts, he said.
The right finishing tools can go a long way in keeping businesses competitive
Putting the finishing touches on an advertising campaign can help companies stay ahead of their competition. This blog has repeatedly underlined the success that direct mail marketing can bring to organizations, and professional lamination equipment can ensure that polished pieces are created.
Furthermore, with printing companies valuing their color capabilities, investing in pouch or roll laminators can go a long way in guaranteeing that pages are able to maintain their printed images with the added durability.