This blog has previously mentioned how companies in the printing industry can greatly benefit by investing in multiple forms of production to stay profitable. While digital technology is becoming more prevalent, there is still a need for physical product.

With that in mind, investing in laminating machines and professional binding equipment will ensure that businesses can offer quality finishing touches on product. Pages can stay sturdily bound together and will have an extra layer of protection, guaranteeing that they can stand the test of time and multiple handlings.

Publishing, production and other creative professionals should not only use high-caliber document finishing equipment, but also digital innovations. According to a recent survey, the proliferation of mobile devices has propelled cross-media publishing’s growth.

A survey by The Ghent Workgroup (GWG) found that 75 percent of jobs in those industries destined for both print and electronic output. More than 45 percent of the survey respondents have been involved in cross media publishing for more than three years.

Bart Van Looy, the ICT DTP publishing project leader at Sanoma Media, said in a Ghent press release that the industry is looking for ways to align systems and create best practices that will enable an exchange between them.

“New, emerging technologies – such as HTML5 and ePub – are being looked at to better serve their needs, but there, too, exists a need for standards and best practices regarding advertisements, color conversion and quality control to exchange content for cross media output between systems,” Van Looy said.

Companies will be able to reach a wider audience when they take the time to cater to the needs of as many customers as possible. This can be accomplished through a combination of digital and print media.