In the most recent issue of Quick Printing magazine, key aspects are looked at for businesses and organizations in the printing industry to keep in mind, in order to properly thrive and find success.
One of the most important things is client contact, specifically, that it happens early on in the relationship. Overall, it’s crucial for the chosen printing company to understand the product, but also, the client needs to understand it and how they want it presented to the public. A common occurrence is when website material doesn’t match the printed advertisements.
Peter Palermo, owner and general manager of a Maine-based printing company, said that from the beginning of the business and client relationship, a solid understanding needs to exist of what is expected, and what will happen going forward.
“That’s the biggest challenge in working with the clients, that you get agreement upfront; you’re on the same page, and there are no surprises down the road,” Palermo said. “If we ask the right questions and get the right input, and we’re talking to the right people, we can get the concept and design right 90 to 95 percent of the time, the first time.”
To ensure that client expectations are met with the best possible solutions, companies would be wise to invest in quality lamination equipment, which will allow printed posters, signs or photos to be properly protected and be given a professional look.
As this blog has previously mentioned the success rate of using mail services to further a company’s image, some businesses might desire polished and uniform handouts or brochures. If that is the case, companies might find paper folding machines to also be beneficial, to create a perfectly folded product, each one identical to another.