While the growth of technology has pushed some print campaigns to the back burner, a recent study found that social media can in fact enhance consumption of and engagement with magazine content.

GfK MRI, an independent research firm, surveyed individuals between the ages of 18 and 34. The findings showed that 56 percent of magazine readers using Twitter follow a magazine brand on the social media site and 69 percent of self-proclaimed “avid magazine readers” do the same.

This proves that a combination of different mediums allows readers to become even further informed. As such, using paper folding machines to create uniform pamphlets to send to customers through the mail is still as necessary as designing a company Twitter page.

In addition, earlier in the summer, Print World unveiled its new marketing strategy for its 2012 trade show in Toronto. Set for mid-November, a new Special Market Focus program will be put to use, incorporating websites, print, email, and social media target marketing campaigns.

Show manager Alexander Donald said in a company release that the new strategy offers tremendous value as target campaigns can be created for each individual sector of the print market.

“Fortunately, we have the resources and new tools to reach out beyond the traditional industry, and present the show in a way that’s relevant to these other players. It’s all about making it relevant,” Donald said to the news source.

He specified that, for example, a sign shop might care about wide-format but probably not envelope printing. The latter type of printers, though, will be interested in Canada Post’s Print Partner Programs.

It’s always important for a company or organization to stay relevant to its customers and their needs. Investing in lamination equipment will allow consumers to protect their printed images. As mailing campaigns are still a popular form of advertising, this extra step will ensure that postcards or pamphlets survive multiple handlings in the mail system.