As continuously reported by this blog, even in an increasingly digital world, there is still a need for physical materials. Direct mail is beneficial to many types of companies and organizations, as are advertising and marketing campaigns that infuse posters, inserts and pamphlets into their repertoire.

Any business or organization that is looking to either learn more about these options, or expand on already existing programs within their company, should attend the 2012 Graph Expo. This year’s event is happening October 7 to 10 at McCormick Place in downtown Chicago. Industry experts will come together at this expo to learn, network and make intelligent purchasing decisions for all for all of their printing needs.

There will be select equipment and products on display, along with commercial printing, mailing and fulfillment professionals and media/print buyers giving demonstrations and seminars, according to the Graph Expo website.

The purchase of an Exhibits-Only badge will grant you access to all four days of the show, with over 50 different seminars to choose from.

“The seminars are created by industry experts to provide you with market forecasts and practical information on key technologies, essential business strategies and the action-oriented solutions you need to become more profitable now,” Graph Expo explained on its site.

Furthermore, there is still housing available, and companies attending Graph Expo will not be charged a deposit at the time of booking. Other benefits include lower rates, no contracts and a complimentary shuttle bus service from the Graph Expo hotels and McCormick Place.

Businesses that are looking to include laminating machines or binding equipment into their repertoire would be wise to attend this event. At the Graph Expo there will be live demonstrations that are designed to help companies make informed decisions on how best to improve their day-to-day operations.