Businesses are still finding ways to make use of printed material, even with the push for news outlets and advertisers to go digital. Pamphlets, booklets and posters are still viable choices to ensure a company stays in the public eye. Thus, it’s also important for organizations in the publishing industry to stay as educated as possible in the latest printing trends.
One good way for businesses to stay ahead of the game would be to attend the Graphics of the Americas Expo (GOA) 2013. The multi-cultural event is set to take place in Orlando, Florida from February 21 to 23 at the Orange County Convention Center. According to the event website, GOA averages 9,800 printers, designers and creative professionals. Attendees are compiled of diverse backgrounds, with over 90 different countries represented.
“GOA’s combined expo and conference provides both attendees and exhibitors with a venue that addresses the needs of both end-users and printers, with a one-of-a-kind showcase for the convergence of knowledge, products and technology,” the event website said.
Additionally, GOA provides a world-class educational program with select bilingual sessions.
There will be a plethora of different seminars, designed to connect industry professionals with one another to help spread innovation and inspiration. Case studies and actionable insight will help professionals decide which investments will best ensure their company’s future.
Some of the seminar tracks – 21 of which will be held in Spanish – include digital printing, wide format and management. There are also 10 seminars scheduled that will be free of charge.
Businesses that are looking into adding – or upgrading – lamination equipment or binding supplies should consider attending this event. The GOA will help companies create a platform for graphic communications that will push their organization successfully forward.