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Why laminating sheets are beneficial for companies’ direct mail campaigns

Why laminating sheets are beneficial for companies’ direct mail campaigns

by psbind | Dec 31, 2012 | Document Finishing

Often, it’s not enough for businesses to rely on in-store advertising. Reaching out to current and potential customers through direct mail services can be highly beneficial. In order to create a successful campaign with professional product, companies need to...
How printing and publishing companies can make the new year great

How printing and publishing companies can make the new year great

by psbind | Dec 28, 2012 | Document Finishing

Even though the digital age is in full swing and many companies are seeking out technological innovations, there are still ways to stay ahead of the competition that use physical product. There are some things that online trends can’t do, and quality customer...
Demand from government agencies buoys printing industry

Demand from government agencies buoys printing industry

by psbind | Dec 27, 2012 | Document Finishing

The government continues to be a consistent driver of demand for commercial printing services, according to a recent report. Government Print Management, a contract bidder in the industry, studied trends through the first part of the year to determine if there has...
Maximizing direct mail with creative printing strategies

Maximizing direct mail with creative printing strategies

by psbind | Dec 26, 2012 | Collateral design tips

Direct mail can be one of the most effective marketing strategies available to businesses – if executed correctly. A recent Pitney Bowes white paper cited a report that said direct mail enjoys a response rate of 3.4 percent, a significant advantage over the 0.12...
Direct mail marketing is more effective if it’s well targeted

Direct mail marketing is more effective if it’s well targeted

by psbind | Dec 24, 2012 | Document Finishing

The new year is a time to start fresh, and one paper industry expert believes that this should include revisiting direct mail marketing recipient lists to ensure printed advertisements are going to the right people. In a recent piece for Printing Impressions, Sabine...
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