Before the digital age of design, color management involved a highly-skilled eye and a knack for consistency. Now, the process has transformed into an even more elaborate and intricate work of art, complete with high-volume runs and repeat orders, according to the August issue of Wide-Format Imaging.
Christopher Brown, engineering manager at Mutoh America, said that the biggest change the process has encountered over the years is users understanding that color management alone is not adequate to ensure consistent results.
“Color management, to be effective, must be coupled with real-time process control,” Brown said. “Without a process control solution in place to monitor variability in ink, media, environment, operator, and printer, even the best color management practices can be ineffective.”
Wolfgang Passler, international sales and marketing manager at Barbieri Electronic, said that achieving true color outputs is essential in today’s market. Proper color management is much easier to achieve with various softwares and high-tech printing options.
Recently mentioned in this blog was the importance of staying innovative in order to properly cater to customers. With color management becoming more intricate, customers might want to further ensure that printed designs stay permanent and protected. As such, businesses should consider using laminating sheets to cover finished documents.
In addition, binding equipment and supplies would be beneficial in order to offer customers the option of having pamphlets or booklets pieced together in a more official way than a staple or paper clip. As the workforce is increasingly a competitive market, consumers are constantly looking for innovative ways to stay ahead of the competition and a polished looking, well-bound piece of information is a good way to do that.