Just because new innovations are on the market, printing companies do not have to completely disregard their old business operations. Companies like CRW Graphics are proving that versatile advertising campaigns and other combinations can help printing and publishing organizations stay competitive in a changing market.

According to a company press release, CRW launched CRWconnect, a new division dedicated to helping clients generate a greater return on their investment through multichannel marketing campaigns. Specifically, the organization’s printing and direct-mail capabilities will be combined with digital marketing strategies and tactics like e-mail, PURLs, QR codes and social media to drive higher prospect response and conversion rates.

Ron Bauman, managing director of CRWconnect, said in the press release that CRWconnect will be cost-effective and flexible, allowing businesses to seamlessly integrate marketing programs into their current efforts without too intense of a technical implementation.

“Our campaigns are built on a foundation of three core principles: customer engagement, measurement of tactical success and responsive follow-up communications that integrate audience feedback,” he said.

How quality laminating machines can work with new technology

The same way that CRW Graphics combined different technologies, so can other printing businesses. With direct mail services able to use digital innovations – QR codes – it’s important for the physical product to be durable and professional in appearance.

Using laminating sheets to cover pages or pamphlets can be beneficial. Furthermore, thermal or plastic binding equipment and supplies can assist businesses in creating advertising booklets to send out to customers.

Being able to communicate effectively with customers – or even prospective customers – is crucial for any business. Ensuring that a clear and concise business plan can be sent out can help keep printing companies on track in a competitive industry.