It’s always been important for companies to find unique and creative ways to distinguish themselves from their competition. With technology evolving, the printing industry has been struggling to stay pertinent as more businesses are switching to digital publications. However, with the right investments, print can still effectively use physical products.
For example, with direct mail still a beneficial way to reach out to customers, laminating machines can ensure that images remain intact after multiple handlings. Paired with paper folding machines, businesses can manufacture uniform pamphlets that demonstrate they value putting forth a professional product.
Wall Street Journal adapts to stay profitable
The New York Times had a recent article discussing the success of Rupert Murdoch at the Wall Street Journal. When Murdoch first purchased the publication in 2007, few believed that his bringing on Robert Thomson to lead the business would be profitable. However, they were proven wrong.
As The Times reported, Thomson’s version of the journal had a stronger focus on general news, a more in-depth Saturday edition and a luxury magazine. Readers have loved it. While The Journal isn’t at the same level of its predecessor, that was not the priority of the new owners.
“The Journal has added subscribers to become the largest newspaper in the United States by circulation and has reached a new group of advertisers outside the narrow confines of business,” The Times said. “The financial results are tougher to know, but they won’t remain opaque for long.”
A new challenge is being presented, though, with Murdoch’s News Corporation splitting into two entities. While the print mogul can invest in the industry without riling investors, the article points out that he will no longer be connected to billion dollar revenue streams that brought forth the likes of Avatar and American Idol.
Either way, it’s crucial to find innovative ways to adapt new technologies, something that Murdoch has shown he is capable of achieving.
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