by psbind | Aug 14, 2012 | Collateral design tips
Lane Bryant is introducing a $10 million advertising and marketing campaign to make its product more relevant to current and prospective customers, according to the New York Times. Specifically, the women’s plus-sized fashion retailer is creating new print...
by psbind | Aug 13, 2012 | Document Finishing
Faulty or lackluster equipment puts any organization at the risk of being unproductive or unsuccessful. Previously underlined in this blog is the importance of the printing industry ensuring that it’s taking enough initiative in improving quality control and...
by psbind | Aug 10, 2012 | Benefits of physical materials in the digital world
College students today have the option to check their email on their smartphone, tablet or laptop computer. Most devices will also double as a portable music player. Even so, it’s not enough to convince the technologically savvy to toss out their textbooks and...
by psbind | Aug 9, 2012 | Benefits of physical materials in the digital world
Technology may be moving forward in full force, but recent advertising campaigns have proven that so-called “old fashioned” forms of publicity are still needed and will find ways of being successful. The National Wildlife Foundation (NWF) just signed a...
by psbind | Aug 8, 2012 | Benefits of physical materials in the digital world
After only being back in business for 10 months, Great Northern Paper LLC (GNP) is looking to hire an additional 37 employees, pushing its workforce forward by 16 percent, according to a company press release. The Maine-based paper mill said it plans to hire the new...
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