by psbind | Sep 24, 2012 | Event collateral
While some Americans may already be tired of the massive amount of political ad campaigns on their televisions, they should expect another influx soon – through their mailboxes. An article on National Public Radio’s website said that direct mail is one of...
by psbind | Sep 17, 2012 | Event collateral
According to the most recent of Bowker Market Research’s biannual study of “Understanding the Children’s Book Consumer in the Digital Age,” 55 percent of buyers of books made for young adults – aged 12 to 17 – were over the age of 18....
by psbind | Sep 5, 2012 | Event collateral
Continuously underlined in this blog is how, even in today’s increasingly digital world, there is still a place for printing companies, as organizations as well as individuals desire to have physical product. According to a recent study, where 3,300...
by psbind | Aug 30, 2012 | Event collateral
While the growth of technology has pushed some print campaigns to the back burner, a recent study found that social media can in fact enhance consumption of and engagement with magazine content. GfK MRI, an independent research firm, surveyed individuals between the...
by psbind | Aug 20, 2012 | Event collateral
After experiencing stratospheric growth, TobeDirect, one of the nation’s leading direct marketing firms has outgrown its current space and recently upgraded to a larger facility with more state-of-the-art equipment, according to a company press release. John...
by psbind | Aug 16, 2012 | Event collateral
With the latest presidential election right around the corner, it is the season for political parties to seek out donations from new and current affiliates. While email is a popular form of contact – with smartphones and tablets keeping it readily available...
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